Employer Brand Specialist

Our client is currently recruiting for an Employer Brand Specialist. Based in Aberdeen, the role will be on a 6 month contract and can be offered on a full or part time basis. 

ROLE:

The Employer Brand Specialist will provide interim communications support to our global Communications and Recruitment teams to further embed the brand, increase visibility and drive talent engagement.  

RESPONSIBILITIES:

• In conjunction with the communications and recruitment teams implement a communications strategy to attract talent in line with the brand. 
• Serve as a primary contact for the employer brand agency. 
• Support employer brand content planning and creation on existing social media channels and consider new channels that we could use to attract passive and active experienced candidates. 
• Assist in content development and creation of all target recruitment needs and campaigns. This may involve careers site content, videos, social media campaigns and suggesting new methods to engage talent. 
• Provide employer brand support to the recruitment team for large seasonal recruitment campaigns and targeted individual campaigns. 
• Measure and evaluate the effectiveness of campaigns through data reporting and make recommendations for improvements. 
• Manage project output and delivery, including executing LinkedIn campaigns, updating advertisement templates, and maintaining company’s presence on job boards and websites. 
• Map, plan, and support recruitment events, including preparing support materials. 
• Work with the recruitment team and HR to educate the business and hiring managers on the employer brand and the role they play in bringing it to life.  
• Support employee advocacy of the employer brand. 
• Occasional travel may be required. 

REQUIREMENTS

• Demonstrable experience in communications with successful track record of projects delivered on time and to budget 
• Self-motivated individual capable of working under own direction 
• Previous HR and recruitment/ employee value proposition experience (Desirable) 
• Being creative, autonomous, flexible and adaptable to suit nature of working in communications environment 
• Ability to tailor communications to diverse audiences 
• Experience in managing LinkedIn for recruitment 
• Confidence and ability to build relationships at all levels to drive the project forward and deliver results 
• Strong planning skills are critical to manage multiple stakeholders and concurrent projects 
• Minimum Bachelor level education, preferably in Communication or Marketing, or equivalent professional experience. 
• Experience of working in a large multinational company